Inside ANZ’s contrarian housing market bet

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House prices might be tumbling, but ANZ is investing in a company that it believes can get it closer to prospective borrowers.

Morgan Stanley analysts still expect peak-to-trough falls of up to 20 per cent, with higher immigration likely to provide only a small amount of relief.Through this lens, ANZ’s investment in VGM, which will see it become a shareholder alongside Seven West Media, has a distinctly contrarian feel to it.

But increasingly borrowers are finding mortgages through digital channels. This includes online-only banks and other non-bank lenders, but it also includes mortgages sold at different points of what those in the sector like to call the home buying experience. If this partnership develops as planned, VMG websites such as realestateview.com.au might offer ANZ loans and other financial products to users. So rather than passively waiting for borrowers to come to them, ANZ gets a chance to engage at or close to the point of sale.

 

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