The Philippine exhibition industry is poised for a “strong comeback” this year, according to the World Trade Center Metro Manila , a major exhibition venue in the Philippines.
“All booked trade shows and events for two years were temporarily discontinued and created a huge cloud of uncertainty on when these could be staged in a safe environment,” Pascual said. The WTCMM recalled that 2022 was a “good start,” adding that the different types of events that were staged last year helped boost the confidence of stakeholders to resume their plans.
Moreover, with the loosened international borders, it said an increase in foreign exhibitor companies is believed to be once again taking up spaces in locally organized shows. Meanwhile, the CEO of WTCMM said the exhibition industry is a “vehicle” to promote domestic and international trade.