. The National Advertising Division, which is part of the Better Business Bureau, sided with Anheuser-Busch, which challenged a 2022 ad for Miller Lite that uses the phrase “light beer shouldn’t taste like water, it should taste like beer.” The agency said that Molson Coors should “discontinue” the ad because is “not puffery or a mere opinion.” In the 15-second spot, a cyclist takes a break from riding uphill, cracks open a beer and douses himself with it.
“True stewards of the beer industry should be working together to strengthen the beer category instead of resorting to misleading attacks that denigrate products enjoyed by millions of beer drinkers,” an Anheuser- Busch spokesperson said in a statement. Molson Coors is appealing the decision, saying it “vehemently disagrees with this decision because we believe light beer should taste like beer, not water, and we are well within our right to share that belief.
Wouldn’t that be simply an option? Is there a legal basis there?
Coors calling literally any other beer water? That's some weapons grade projection
Not entirely wrong. How about this: real beer has carbs. Let them all choke on that bitch slap of truth 😆
The makers of Coors Light should not be comparing beer flavors to water.
All light beer is like sex in a canoe. Close to water
Our fragile society of the new millennium, every word, every action can cause a trauma! By god its a commercial... Get a life!
They should have spoken the truth that they taste like piss.
beer shouldn’t be made with rice
Will they do the same for dairy producers in regards to almond, soy, oat, and cashew 'milk?'
Coors is water.
The irony is their beer taste like water as well. If you’re not gonna drink beer with flavor have a cocktail.