You can also use email to keep existing customers in the loop. Segmenting your client list by interests and past behaviors lets you target customers with relevant content. Highlight what your company is doing for local communities and educate people about how your solutions fill market needs. Email newsletters can build audiences for your online content, providing further opportunity to highlight your value and expertise.Online content is a cost-effective way to increase brand awareness.
Of course, you aren’t limited to blog posts and videos. You might find your audience engages better with something more interactive. Livestreams, webinars and polls on social media sites represent a few ideas. Keep experimenting to find what works, regardless of which formats you initially choose.Growth marketing strategies are all about cultivating your client base. When companies only offer incentives to new customers, it prompts loyal ones to look for greener pastures.
Reward programs can be effective, provided they don’t have several hoops for customers to jump through. So can referral programs that offer incentives to new and existing clients. With referral rewards, your company doesn’t have to spend as much money on attracting brand-new business. Current customers do the advertising for you. Plus, consumers are more likely to trust what someone they know says about your business versus what your company says about itself.
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