The coffee house chain will also start operating a flagship store and a coffee academy in Malaysia starting May.
As Malaysia's first specialty coffee chain and a strategic hub for Southeast Asia, HWC Coffee has announced that its first overseas flagship store will be in Brunei, which is slated to open in mid-April. The flagship store will provide a wider selection of coffee in different quality and price range to cater to diverse preferences, while the coffee academy will emphasise barista training, short courses, and weekend coffee experiences.
Participants visited the famous coffee plantation in Alishan, Taiwan to learn more about coffee and experience the coffee harvest, coffee process method, the group also visited coffee roastery at HWC’s headquarters to see the high-tech Italian made imf RM -60RAS full hot air coffee roasting machine, which costs RM1.3mil.Meanwhile, HWC held an event in Taiwan to announce the appointment of Malaysian celebrity Jack Tan and Natasha Sass as HWC Friends.