“If you look at lists of the richest people in the world, from [Inditex owner Amancio Ortega] to the Arnaults [LVMH Moët Hennessy Louis Vuitton] to the Pinaults [Kering], tons of them are fashion moguls and very little has been written about these people,” Sherman said.
Puck content is led by individual journalists — Matt Belloni , William D. Cohan , Julia Ioffe , Dylan Byers — whose dispatches are distributed to subscribers via “private emails” as Kelly put it. Writers are paid a base salary and get an ownership stake in the media startup, which launched in 2021. They also receive bonus compensation tied to the number of email subscribers they bring in. For example, for every additional 1,000 subscribers over a certain threshold, they receive $10,000.
Before her tenure at Business of Fashion, Sherman had stints at Fashionista and Lucky. She has also written about fashion for numerous legacy publications including The Wall Street Journal, The New York Times and The Hollywood Reporter.