Urban Outfitters wants to turn its clothing-rental company into a ‘a billion dollar-plus brand’

Nuuly — launched 10 years after Rent the Runway — sends subscribers six items from their “closet” for $88 a month, with the option to add up to two bonus items for $20 each. At the end of the month, customers send back their items in the prepaid Nuuly packaging and await their next order. Subscriptions can be paused at any time.

Nuuly subscribers may also purchase any item they’ve received in their Nuuly order, and the platform has a “thrift” section where shoppers can list and purchase secondhand items themselves, similar to the resale app Poshmark. The company processes 6,000 orders a day at a warehouse in Levittown, Bloomberg reported, and earnings reports show

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Urban Outfitters wants to turn its clothing-rental company into ‘a billion dollar-plus brand’Annual revenue for Nuuly, the clothing-rental service from Urban Outfitters, topped $130 million — and the company sees exponential growth as consumers look for fast-fashion alternatives.
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