Bed Bath & Beyond’s competitors are coming to the rescue of customers looking to use expired coupons issued by the failed retailer. Big Lots said Thursday that it’s “assisting shoppers nationwide” by accepting expired Bed Bath & Beyond coupons until May 7. Customers that bring one of the iconic blue-and-whites into one of its 1,425 stores will receive 20% off a purchase of $50 or more. The offer is only valid in stores.
History of Bed Bath & Beyond’s coupons Bed Bath & Beyond introduced its oversized coupon for 20% off a single item three decades ago. Over time, the oversized postcard-like mailer and digital coupon with an eye-popping purple-blue border and font blaring “20% off in-store or online” developed a cult following and became a successful marketing strategy to lure in repeat shoppers, a retail analyst previously told CNN.