and statements from several advertisers show Twitter’s ad business may not be bouncing back that quickly.
Since Musk bought Twitter in October and began making rapid changes, brands have been debating whether they should keep advertising on the platform. Enberg said Twitter's removal of legacy checkmarks could prompt some companies to stop tweeting and maintaining their profile. Rachel Moran-Prestridge, a postdoctoral scholar at the University of Washington's Center for an Informed Public, said Twitter's checkmarks for years gave users confidence an account was legitimate.
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