Michelle Obama launches company to improve child nutrition

Former first lady Michelle Obama speaks during WSJ's Future of Everything Festival, Wednesday, May 3, 2023, in New York. Obama says she's working behind the scenes with a new company that will make and sell food and drinks for kids that have less sugar and more nutrients. She says the products from PLEZi Nutrition will be less detrimental to children's long-term health because they contain less sugar and more nutrients.

“So today, I’m proud to announce the national launch of a company designed not just to provide better products, but to jumpstart what I hope will be a race to the top that will transform the entire food industry,” she said. Mrs. Obama said she is a co-founder and strategic partner of PLEZi Nutrition. She will work behind the scenes on its educational and philanthropic efforts, according to aides, who stressed that she will not be a spokesperson or public face of the company. It was unclear whether she put any money down to help launch PLEZi Nutrition or whether she will draw a salary.

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