For the first time, U.S. spirit market share has eclipsed beer, according to the Distilled Spirits Council of the United States.
A bartender creates specialty cocktails made with Casamigos at the opening party for Alo Miami on December 16, 2021 in Miami, Florida.CHICAGO — The spirits industry is overcoming economic headwinds to meet changing consumer preferences as it chips away at the dominance of beer. Despite supply chain issues and high inflation, the beverage alcohol industry has a lot to toast to these days, said Chris Swonger, president and CEO of DISCUS.
From movie stars to athletes, models, and musicians, celebrities of all types are backing brands, getting involved with distillation, deciding on flavor profiles, or forging partnerships within the industry.sold the fast-growing tequila brand"I saw there was lots of success in the celebrity tequila space and that intrigued me," said actor Mark Wahlberg during a panel at the Chicago conference.earlier this year with Mexican co-founder Aron Marquez.