For more than a decade, Seattle-based TomboyX has been leading the way to be a more inclusive company, for every gender and every body. It all started because its founders wanted clothes that fit both their bodies and their identities.
"Accidental entrepreneurs," Dunaway told Scripps News."It was not what we were. We did not intentionally set out to do this." "We are gender neutral," Dunaway said."We have a wide variety of customers all along the gender spectrum. But we do feel like this is important that we are for everybody." In 2022 alone, TomboyX sold a half million pairs of underwear. They've shipped to 48 different countries and even got a call from Target last year about the company's Pride collection. "It was for us a mic drop moment in the history of the company. To know that our product was going to be in every Target store in the nation was huge. And they were inclusive in the category," Dunaway said.