The chain confirmed that its McCafé bakery lineup, consisting of an apple fritter, blueberry muffin and cinnamon roll, is being phased out beginning this month. In a statement to CNN, McDonald’s said it’s “always listening to our fans and adjusting our menu based on what they crave,” signaling that perhaps the items weren’t selling as strongly as they once were. The chain pointed to its other remaining sweet treat options, like chocolate chip cookies and apple pies, as alternatives.
However, breakfast sales at McDonald’s rebounded in recent quarters as people return to the office and people resume their pre-Covid routines. Discontinuing the bakery lineup comes as McDonald’s recently expanded a partnership with Krispy Kreme to sell donuts at nearly 200 locations in Kentucky. It was seen as an unusual move since McDonald’s had sold its own baked goods. For McDonald’s, the partnership looked to attract new customers in the morning when business has remained steady.
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