At the time, Twitch President Dan Clancy argued that the change would not only help Twitch pay for the rising costs of hosting live video, but eventually help streamers, too.. “A big part of it is about trying to get to this position that allows us to keep sustaining and steadily being able to invest, being able to grow.” But many Twitch creators remained unconvinced.
In what was widely viewed as an effort to win back creator trust, Twitch backpedaled on its initial payment structure plan and instead introduced the, which allows eligible streamers to earn 70% of their subscription revenues up to the first $100,000 brought in every year. But by then, many streamers were ready for something new.
Although details of Siragusa’s contract are yet to be made public, Lengyel’s has garnered significant attention: a two-year, non-exclusive, $100 million deal that rivals some of the biggest contracts in sports., Lengyel expressed excitement about the partnership. “Kick is allowing me to try and do things I haven’t been able to before,” he said. “I’m extremely excited to take this opportunity and maximize it into new creative and fresh ideas over coming years.