, senior lecturer at the department of strategy and innovation, Vienna University of Economics and Business, attributes this rising trend to the state of labour, which is largely still"a seller's market" across the world, even amid an uncertain economy.
."Employers can use this intelligently in their employer-branding strategy," says König."The message is that employers really care for the wellbeing of their workforce, beyond superficial measures. That certainly pays off in the long run.", professor of organisational psychology and health at UK-based Alliance Manchester Business School.
A perk that started at travel companies has now spread to other industries, giving workers an exciting opportunity to travel with a stipend "The steep increase in the cost of living and rising inflation rates worldwide make holidays a true luxury. Companies that offer paid holiday expenses are addressing this directly," says König. For employers, it also makes smart financial sense.
Allen also says financial incentives shouldn't be used as a bandage to address larger issue."These perks don't replace the need for health and wellbeing support and a strong and effective workplace culture. If a workplace is not psychologically safe, then added financial support does not erase this negative impact," she says.
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