Small business owners are among the most passionate bunch of people you’ll find, but many are making the same mistakes.
Once you make a start, you’ll soon find that customer segments can have more granular niches within them – revealing a range of opportunities for your business. Registering your trade mark gives you exclusive rights to use your trade mark in Australia and legally deters others from using your trade mark on similar goods or services. Aside from the legal right to take action for trade mark infringement, there are non-legal benefits of trade mark registration, such as protecting your brand reputation and helping you stand out from other businesses.
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