Sustainable Business Virtual Trade Show
The Smart Electric Power Alliance may remind you of a well-known ad for a new breakfast cereal that shows two boys who don’t want to try it. So the get their younger brother, Mikey, to try it because “He hates everything.” But lo and behold, Mikey likes it and so the older brothers decide they do too. It’s a classic marketing campaign.
“These utilities are taking the lead in a serious effort to reduce carbon emissions and show that the hard work can be done if all commit to it together,”, the group’s director of research and industry strategy. “SEPA hopes that by recognizing their actions, we can help educate the industry on lessons learned, best practices, and actionable solutions that will help other utilities accelerate their transition to a carbon-free electric system.
That groundbreaking pledge asserted that the technological pathway was already clear enough — Xcel could “affordably” hit that target by deploying “currently available” wind, solar, and batteries. Beyond that, zeroing out emissions would require technologies not yet commercially available.