In a recent announcement, Fast Company chose three EV companies for its “Brands That Matter” list for 2023. While two of the players won’t be a big surprise, there’s one brand that surprised even me. In this article, I’m take a look at each one!Before I get started, though, I must inform readers that Tesla isn’t on the list. If you’re a Branch Elonian and you’re thinking it’s time to go bite my head off in the comments, I’ll first ask you to not shoot the messenger.
When everyone knows about Tesla and EVs , it’s hard to argue that Tesla made a PR and branding splash in 2023. It is certainly still the most important company in the EV industry, but it’s been there for years. Even the hottest news stories, like the impending Cybertruck deliveries, are all old news. So, keep that in mind.Honestly, the inclusion of Electrify America is probably why I wrote the introduction I did.
The truth is honestly bad enough. Electrify America needs to get its oldest stations upgraded to ones that are easier to keep up and do a better job at proactive maintenance. There’s really no need to lie about the company if the goal is to boost one’s Tesla-infested stonk portfolio. As it builds the infrastructure for an EV future, it’s making sure that rural areas are included and investing in STEM education and workforce-development organizations. And though it currently offsets the power used by its chargers with credits, this past spring Electrify America broke ground on Solar Glow 1, a solar energy plant that will help create new energy to offset that used by its chargers.
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