81% of enterprise companies have established an internal generative AI team with at least 10 members, according to a new study of 672 executives at companies with annual revenues over $50 million by Wharton professor Stefano Puntoni and consultancy GBK Collective. The results show that generative AI is not another crypto or web3 hype cycle flash in the pan, Puntoni says.
Smaller companies are leading the charge while larger enterprises lag behind, however. Executives at companies with $50-200 million in revenue personally use generative AI frequently, with 57% reporting using it weekly. Executives at larger organizations, however, distrust the technology, mainly due to accuracy concerns.
The most popular uses of generative AI in work over the next three to five years, according to the survey respondents, are:TechFirst podcast However, he says, workers and executives have to pay attention. Repurposing an ancient quote by Pericles along the lines of “just because you do not take an interest in politics doesn't mean politics won't take an interest in you,” Puntoni said people cannot afford not to care about this, because it will impact everyone.