The CMA initially blocked the Xbox creator’s purchase of the Call of Duty and World of Warcraft juggernaut Activision Blizzard in April due to growing concerns about its impact on the future cloud gaming market.
Microsoft shuffled the deck a bit and came up with a new proposal that saw the cloud services sold to Ubisoft outside the European Economic Area for all Activision Blizzard games released in the next 15 years.”We’re grateful for the CMA’s thorough review and decision today. We have now crossed the final regulatory hurdle to close this acquisition, which we believe will benefit players and the gaming industry worldwide.
“The CMA is resolute in its determination to prevent mergers that harm competition and deliver bad outcomes for consumers and businesses,” CMA Chief Executive Sarah Cardell said in a statement. ”We take our decisions free from political influence, and we won’t be swayed by corporate lobbying.” ”We delivered a clear message to Microsoft that the deal would be blocked unless they comprehensively addressed our concerns and stuck to our guns on that.””Businesses and their advisors should be in no doubt that the tactics employed by Microsoft are no way to engage with the CMA.
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