Africa’s fashion industry is booming, with funding a challenge: UNESCO

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Currently valued at $15.5 billion worth of exports annually, the earnings from the continent's fashion industry could triple over a decade with the right investment and infrastructure, according to UNESCO Director-General Audrey Azoulay.

Models wear creations by Orire during the Lagos Fashion Week in Lagos, Nigeria, Oct. 26, 2023. / Photo: AP

With a young population of 1.3 billion people set to double by 2050, the continent’s fashion industry has also proven to be both “a powerful lever for the promotion of cultural diversity also a way to empower young people and women,” said Azoulay. Africa leads mobile device web traffic in the world, according to the US International Trade Administration. That has opened more market opportunities such that across Nigeria, for instance, young people on social media are steadily opening fashion brands.

In Nigeria and other parts of Africa, young fashion designers are hungry for success and are taking over the global scene, said the UNESCO director-general.

 

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