Co-founder of 2 billion-dollar companies: Here's the most important thing successful people do—'it's not going to hurt you'

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John Paul DeJoria co-founded two iconic brands, Paul Mitchell hair care and Patrón tequila — only because he figured out how to deal with rejection, he says.

Dealing with rejection is tough, but it's a necessary skill to master if you want to be successful, according to."If you're prepared and you know you're going to get a lot of rejection, then it's not going to affect you. It's not going to hurt you. You can learn from it."

The only question is how you'll respond do it, and reframing failure as a learning opportunity — whether it's a rejected sales pitch or a personal setback — can make you more likely to succeed in the long run,. That's because people who live in constant fear of failure or rejection are less likely to take necessary risks or seize on opportunities when they are presented.

 

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