Imagine you're in the taxi business, cruising through the competitive landscape where companies have to make a big choice – whether to focus on regular folks or on businesses . It's a tough call because most of the industry, like 60 to 70%, goes after regular customers. You might be wondering why more companies aren't jumping into the business customer pool. Let's take a peek at the taxi world, ruled by big players like , , , and Yandex Taxi.
Moreover, feedback mechanisms inherent in B2B and B2B2C models add another layer of complexity. In direct-to-consumer sales models, feedback can be direct and immediate, with users directly conveying their impressions, issues, or suggestions to the product team. In contrast, in B2B and B2B2C models, end-user feedback often goes through several layers—be it through their organizations, direct supervisors, or indirect channels—before reaching developers.