Though far from the average trip for most, Mason - named by The Times as The Iceman of IT - regularly pushes himself to his limits, having previously scaled mountains in Poland wearing just shorts and a T shirt, and often enjoying 12 minute ice baths. He is now helping others in his business to get the same benefits he has seen from his extreme outdoor activities. “Physically it's tough, but you can do a lot of prep for that.
But when you do something like that with your team, that's when you really bond. The team work and the bonding that comes from experiences like that is absolutely brilliant. “We’ve had people who are petrified about going on these courses, but they are the ones who eventually get the most out of it. It helps people with mental health, with physiology and even the cardiovascular system.