British Company Skydiamond to Appeal Ruling on Lab-Grown Diamonds

  • 📰 wwd
  • ⏱ Reading Time:
  • 58 sec. here
  • 8 min. at publisher
  • 📊 Quality Score:
  • News: 48%
  • Publisher: 68%

Business News

Skydiamond,Lab-Grown Stones,Synthetic Diamonds

Skydiamond, a British company that creates lab-grown stones, plans to appeal a ruling by the Advertising Standards Authority regarding a campaign that did not clearly state that its products were synthetic diamonds.

British company Skydiamond, a creator of lab-grown stones, plans to appeal a ruling by Britain’s Advertising Standards Authority regarding a campaign that ran in February 2023.

It asked the company to not use the terms “diamonds,” “diamonds made entirely from the sky” and “Skydiamond” to describe its synthetic diamonds in isolation without a clear and prominent qualifier, such as “synthetic,” “laboratory-grown” or “laboratory-created,” or another way of clearly and prominently conveying the same meaning to consumers, as well as not to use the claim “real diamonds” to describe synthetic diamonds.

“This complaint is not based on actual confusion on the part of the customer, it comes from the trade body for diamond mining companies. It is an attempt to use the ASA for anti-competitive purposes and it utterly baseless,” said Vince.said it shows its commitment to “protecting consumers against misleading marketing that may damage their trust and confidence in the industry.”

The ASA said it considered that consumers would understand the word “diamond” in isolation to mean a mineral consisting of crystallized carbon that was naturally occurring. “We considered that while some consumers may have been aware that synthetic diamonds could be manufactured or created in a laboratory, many would not.”

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 24. in NG

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Judge orders Trump company to tell financial watchdog about efforts to get appeal bondsDonald Trump is trying to avoid paying a $454 million business fraud judgment stemming from a lawsuit by New York Attorney General Letitia James.
Source: nbcchicago - 🏆 545. / 51 Read more »

Truth Social parent company Trump Media & Technology Group to become publicly traded companyEXCLUSIVE: Shareholders voted Friday to make Trump Media & Technology Group, the parent company of Truth Social, a publicly traded entity, Fox News Digital has learned.
Source: FoxBusiness - 🏆 458. / 53 Read more »

Trump's Social Media Company Will Go Public After Merger With Shell Company Is ApprovedBut Trump wouldn't be able to immediately cash out his windfall.
Source: HuffPostParents - 🏆 414. / 53 Read more »

Peloton is a media company now, with media company problemsFrom a pandemic high of $50 billion to $2.1 billion as of December 2023, the business strategy has become as inscrutable as its fandom.
Source: verge - 🏆 94. / 67 Read more »

Peloton is a media company now, with media company problemsFrom a pandemic high of $50 billion to $2.1 billion as of December 2023, the business strategy has become as inscrutable as its fandom.
Source: verge - 🏆 94. / 67 Read more »