say they are keenly aware they need to target more than just grocery stores to impact the mammoth corporation’s bottom line.
That vast network raises the challenge for the boycott movement starting in May, but those leading the charge say they are rising to it.In addition to its namesake Loblaws grocery store and the aforementioned Real Canadian Superstore and No Frills, it also oversees Freshmart and its affiliates SuperValu, Shop Easy and Axep, Real Canadian Liquorstore.
The company even operates a prepaid wireless cellular service, PC Mobile, that runs on the Bell network. Earlier this month, it announced a new low-cost plan under the No Name brand. Richard Powers, an associate professor at the University of Toronto’s Rotman School of Management, says those corporations have created an “economy of scale” that targets customer convenience, making it difficult for those customers to look elsewhere.“Are people going to travel further to pick up the groceries or other services? That’s questionable,” he said in an interview. “I think this boycott will be short-lived.
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