The JaBes ube powder is a product of the Quirino Young Entrepreneurs Association based at the Quirino State University, Diffun campus.Department of Trade and Industry Provincial Director for Qurino Mary Ann Dy said the ube, or purple yam, powder of QYEA first entered Japan's market in 2023 and from then on, the group has been receiving bulk orders. A batch of 500 kilograms of ube powder has just been ordered from the group.
'Also, we are currently working to expand Kinampay plantations in more municipalities of Quirino as well as look into possible alternative areas in Nueva Vizcaya,' Dy added.The provincial director further said that with the help of experts in the fields of design and food technology, the JaBes ube powder underwent a rigorous yearlong product development process.