His co-host, opponent, and long-term girlfriend, Elisha Helton, had laid up a shot on that hole to avoid the water hazard. Holt aimed instead for the back of the hole, fired, and somehow avoided landing the ball in the drink.
The two do their camera work, trading it back and forth between shots, though they hire an editor to cut the videos. In addition to YouTube revenues, Holt and Helton have a few sponsorships, as well as “Hole In One Club” monthly Patreon supporters, and some merchandising, including “Dang flabbit!” T-shirts. All in all, it appears to be a tidy business as well as a daily look at the economic ecosystem of mini golf in America.
“Here you’ll see the stereotypical pirate ships and windmills that defined the category until not too long ago,” the NGF reported. “But the landscape is changing. Today we have places like Puttery, Puttshack, and PopStroke that are aimed squarely at Millennials and anyone else who wants to eat, drink, and be merry in a golf-themed environment.
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