Sidekick Soda Stands Out As A Fruit-Filled, Earth-Conscious Alternative In An Increasingly-Crowded Soda Market

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Sidekick News

Soda,Fiona Tomlinson,Rogie Tomlinson-Gillies

Sidekick Soda, with fresh ingredients like fruit purees, apple cider vinegar and honey from New Zealand, shows initial success in the US market.

Your diet beverage is full of a slew of perplexing sugar substitutes, but the regular version has too much sugar to justify drinking it. It’s a dilemma that goes through the minds of a new generation of soda drinkers who want to be health-conscious, but crave the sweet, fizzy feeling.

Chace Crawford Joins Jiant Hard Tea As Chief Creative Officer As Company Pushes Expansion With New Campaign The company says it’s committed to never using any sort of artificial sweeteners. Fiona says about ingredients like stevia, “If I wouldn't use it at home, I’d never use it.” One can contains about 11 grams of sugar, but 100% of that is from the real fruit and honey. “I'm a real purist,” she adds.Fiona struggled to continue her prior work as a commercial photographer after being diagnosed with Fourth Nerve Cranial Palsy, losing her binocular vision.

Fiona and Rogie say sales are better so far in the US than in New Zealand. “In California, they’re already looking for this type of thing. People are asking for drinks that don't have stevia, monk fruit sweetener,” Rogie says. “They want things that are naturally sweetened with honey.” Throughout the business’s journey so far, she has noticed a sense of kinship between America and New Zealand. She says, “America understands the beauty and the cleanness of New Zealand, and the value of honey.

 

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