S4's Sir Martin Sorrell is calling time on the ad agency holding company model, and thinks that big players like WPP and Publicis should go private

As the holding company model continues to face threats on numerous fronts, the five biggest ones should consider going private, said S4 Capital's Sir Martin Sorrell.

But with the holding company model facing threats and shares of big players like WPP, Publicis, and IPG, they may be better off going private, said former WPP chief and S4 Capital head Sir Martin Sorrell. Sorrell said his goal is to create a global advertising, marketing, and ad-tech company that's focused on digital and first-party data and is better, faster and cheaper than traditional agencies. S4 Capital reported"We focus purely on digital, which is the growth segment of the business, and continues to grow at around 20% as opposed to the old stuff, which is actually declining in some channels," he said.

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