This deal comes only months after Takeaway’s 930 million- euro acquisition of the German business of rival Delivery Hero, which settled a costly battle for market domination in Germany.Scale is all-important in the fast-growing $100 billion market as rivals scramble to offer consumers the biggest choice. Most players are still loss-making as they spend heavily on marketing and acquisitions.
Just Eat reported a 21 per cent increase in orders for the first half of 2019, as the company, previously a purely online business connecting restaurants and consumers, rolled out its own food delivery network. Takeaway said it continued to see growth as a priority over profitability, as online food delivery is still relatively undeveloped in many European economies.