Why the 'sober curious' movement is big business for millennials

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Why the 'sober curious' movement is big business for millennials. (via CNBCMakeIt)

Millennials are drinking less alcohol these days, whether it's to break a bad habit, minimize hangovers or improve overall health.

As the "Sober Curious" movement gains steam, it's no surprise that alcohol-free cocktails are vying for a permanent spot on the bar scene. Alcohol-free cocktails aren't cheap, averaging at $13 at places like Getaway Bar in NYC. And many young people are willing to pay the price.

 

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MakeIt Stop shaming my alcoholism

MakeIt Millennials are so gullible; most people drink less in their 30’s than their 20’s due to more responsibilities and the body’s inability to bounce back from a hangover as you get older. Previous generations understood this as a fact of getting older.

MakeIt I never acquired a taste for alcohol and I don’t like being intoxicated. Also, plant based meat is better then animal meat. Plant based food keeps you looking younger longer and helps with beautiful skin. Have you seen these girls in NYC who only eat plant based foods? Hot.

MakeIt Now is the time to open a sober bar. They continue to grow in popularity.

MakeIt $13 for a drink without booze? Barnum said there was one born every minute.

MakeIt Everything millennials believe is fake or idiotic. I hate the bulk of my generation.

MakeIt I’m a millennial and fake meat with non-alcoholic beer just sounds all Brooklyn to me

MakeIt Why am I not surprised by this?

MakeIt This term is made up. Come on.

MakeIt If I have a problem with a 13$ strait Bourbon I'm certainly not gonna pay it for an alcohol free 'cocktail'

MakeIt maybe it has to do with money good booze is expensive

MakeIt Lame-o! A bunch of narcs getting together to get in each other's hair over whatever they're doing in life. Total bringdown! (snicker) heh heh!

MakeIt Smoking pot instead.

MakeIt where have been that people are actually doing this?

MakeIt How about drinking water.

MakeIt Mmmmnot this millennial. Have you lived life lately?

MakeIt Millenials do not drink alcohol & are ambitious to the point of making robots jealous. Most bring their own chair to the brainstorming table & tend to be cash cows NOT PARTICIPATING in 401k. Saving the Earth & making Parents proud? GENIUS!!!

MakeIt Sober curious = getting shitfaced, but also taking a break. Sober curious = getting shitfaced under the radar It sounds like a millennials way of pretending they’re not an alcoholic.

MakeIt $13 for non alcoholic drink? Gtfoh

MakeIt Really cool to see healthier habits.

MakeIt kbnoswag

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