High-profile news startup Axios is gearing up for a January launch of a new CMS-type service that it plans to sell to big companies, Business Insider has learned.
The publisher is pitching it to big companies as a way to help them communicate internally in Axios' signature"smart brevity" style, sources said. Axios has been testing the service with a few clients with one-year deals costing $1 million-plus, sources told Business Insider. The service is aimed at companies' marketing departments as a way to help them communicate with employees,Politico is pumping $10 million into its subscription product as new tech startups muscle into the pricey DC market
The pitch was,"Let us teach you how to communicate," one said. Clients could pull in Axios content and send newsletters that incorporate their own branding. The platform also could eventually use artificial intelligence to reinforce the style.Large companies see their workforces as potential ambassadors but can struggle to get them to read and share information about their employers, say people from that world.
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