How Comedy Can Drive Innovation More Than Market Research

  • 📰 ForbesWomen
  • ⏱ Reading Time:
  • 27 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 14%
  • Publisher: 51%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

When Courtney Bickert told me that she uses comedy to drive social innovation – and did so to address major international issues at the German Marshall Fund and the UN Foundation – I was skeptical but intrigued.

Then I thought about the similarities in the times I’ve said, “how did they think of that?!” And, I realized that I said it as much watching Mindy Kaling or the late-great Robin Williams as I did about cool new products or business models.

Think about when you laugh. For that brief moment, you aren’t thinking about anything else. Bickert described it as, “When you laugh, you’re more free, more open.” Valerio related it to what a comedian does too, adding, “A comedian doesn’t ask the audience what the next joke should be about….They have to be ahead of their audience, but not so far ahead that they baffle us …Similarly, the best market research is aimed at understanding how customers interact with a given product category, not asking them what should come next.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 477. in NG

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines