Target to power new Toys 'R' Us online business

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Target Corp on Tuesday announced a partnership with Tru Kids, the parent company...

FILE PHOTO: A Target shopping cart is seen in front of a store logo in Azusa, California U.S. November 16, 2017. REUTERS/Lucy Nicholson

Under the partnership, consumers browsing toys on the ToysRUs.com website, relaunched on Tuesday, can click on “Buy now at Target.com” to complete their purchase. “By applying our capabilities in a new way with Toys”R”Us, we can serve even more toy shoppers, drive new growth, and build on our toy leadership,” said Nikhil Nayar, senior vice president of merchandising at Target.

 

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