An MBA admissions expert shares exactly how to nail the personal essay - Business Insider

where applicants were empowered to choose their submission format and even determine their preferred word count of their submissions. New York University's Stern School of Business has aPrepare to bridge your past with your future

Coward shared that if, for example, you're an art history major and that's part of what you'd like to detail in your essay, you'd want your discussion to go beyond your decision to select that major, instead also addressing what factors contributed to your decision, and"Maybe you are someone who thinks in shades of grey rather than in absolute terms, and your interest in art history underscores your nuanced view of the world," said Coward.

"That's an empowering feeling," said Coward. "You can't go back and change your college major, but you can craft essays that communicate your vision for the future. You can't go back and change your first job out of college, but youAim to engage the admissions committee, not to entertain them — and don't just focus on yourself

"You should of course consider what you are hoping to take from the program — for example, new knowledge and career outcomes," she said. "But you should also consider what are you hoping to give the program — for example, enhancing the entire cohort's learning experience, or sharing character traits such as resilience or a growth mindset that will help your classmates become better versions of themselves.

She added that a compelling story is one of the best ways for the admissions committee to remember you. "They become part of your world like a character does in your mind when you watch a movie," said Coward. "You want to be relatable and human in your essay, and stories help you accomplish that." "Ask yourself questions about your life's important milestones to date," she said. "Also ask yourself probing questions that get at what you're all about, like what makes you happy? What bothers you in the world?"

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