Jay Z says this is the 'genius thing' he did when starting out in the music business

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Feeling like your idea just won't ever take off? Jay Z says this is the 'genius thing' he did when he was first starting out. (via CNBCMakeIt)

But there was one thing in particular that Carter did early in his career that he later called a "genius" move.

"The genius thing that we did was we didn't give up. We used that 'what do they know' approach. We didn't give up at that point.", called Roc-A-Fella Records, in 1994. Carter released his debut album "Reasonable Doubt" on Roc-A-Fella in 1996. Though sales started slow, the album caught the attention of label executives.

"We had a different negotiation, it wasn't the same artist-label relationship," Carter said at the 2010 summit. "Now, we retained ownership in our own company, and it was the best thing for us."Def Jam first purchased half of Roc-A-Fella Records in 1997 for $1.5 million, and then bought the remaining half in 2004 for $10 million, according to MTV.

 

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