for many social-media influencers and a major part of their online businesses.
Wescott said he believes brands will find alternative ways to measure engagement through looking at things like comments, shares, and Instagram Stories.When deciding which influencers to work with, brands have already stopped just looking for the ones with the most followers, and are instead focusing on those with the highest engagement. They measure this in various ways.
Talent managers Dan Levitt and Taylor Urke said they didn't think this change would affect business because there are other backend metrics that allow influencers to prove engagement, such as commenting or swiping up on Stories. "People that comment or save a post take the time to engage with it more," she said. "Social media users, especially the younger generation, have to realize they are more than the number of likes on a photo."Joe Gagliese, the CEO of the influencer marketing company Viral Nation, said he doesn't think this will change much for marketers.
Of course there's a pros and cons of this but it will seriously affect influencers' business. It's good for users' mentalhealth though. socialmedia instagram
No love for u! 🤣
I think it’s a good idea. It prevents the need for artificial likes and paid followers. As long as a company or influencer can still privately see who is engaging.
Angers influencers? It must be good.
For those of us who rarely get 'Likes' I am loving this. Your turn Twitter jack
they already idle these things 🙄
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Source: BusinessInsider - 🏆 729. / 51 Read more »
Source: BusinessInsider - 🏆 729. / 51 Read more »