This story requires our BI Prime membership. To read the full article,Growing beyond the $5 million revenue plateau is a challenge for any business, and a significant marker of success.
"There is an instant camaraderie when you meet another woman entrepreneur and a desire to share what has worked and what hasn't," Tomasetti said in an interview with Business Insider. "That is really the spirit of this report." Some of these misunderstandings arise from a lack of interaction between genders. Economist Justin Wolfers found there wereLillian Rafson, founder of the travel agency Pack Up and Go, described how she was the first woman to attend an industry networking event. After she felt excluded because of her gender, she raised her concerns to the organizer.
These limitations lead many women to take a more conservative, value-oriented approach to business, but many survey respondents remained interested in other types of funding.The report also made recommendations for strategies for women entrepreneurs that the respondents use themselves, like alternative funding, sustainable growth, and building new networks.
Her company has also been able to weather economic challenges without having to resort to layoffs, unlike her competitors in the industry. The report recommends that women partner up in individual mentor-mentee relationships or create new professional networks to achieve these aims.
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