Have you ever wondered how companies on social media know what gets you pumped up? Social media is full of potential, allowing brands to connect directly with users. Those clever algorithms can make every online moment feel like it’s about you. How do they do it? There are numerous ways social media impacts the customer experience through personalization and business growth.
A direct line of interaction: making 51% of brands Messenger apps allow brands to provide custom solutions with instant replies from savvy bots. Automates customer service via chatbots: Companies on social media platforms use what they know of you to hit the sweet spot of your interests. Targeted advertising: Behind every like, share and follow, brands use a mountain of data to understand you better.