Azerbaijan Retail Giant Drives Growth With Unusual Business Model

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After experiencing economic headwinds, an Azerbaijan retail giant partnered with SAP to help turn its business around.

But after experiencing serious economic headwinds, the company embraced a different way of doing business—and partnered with global firms like SAP to help turn things around."One of our most successful partnerships is with SPAR, a multinational retail chain based in the Netherlands.

In our post-COVID-19 world, supply chain disruptions are pervasive. Whether they’re caused by global events such as geopolitical tensions or natural disasters, they can lead to delays, increased costs, and inventory shortages. Organizations like the Veyseloglu Group can counter these trends by diversifying suppliers, investing in supply chain technology, and adopting local sourcing.

“In addition to these challenges, in a small country like Azerbaijan, we also face high turnover rates and difficulty in attracting skilled workers,” said Talibov. “We’re very focused on upskilling, offering competitive benefits, and fostering a positive workplace culture to retain our people.”Veyseloglu Group decided to implement a range of SAP solutions. The Group’s SAP solution portfolio includes 32 modules, as well as the SAP TM application for managing its retail distribution business.

Additionally, running SAP F&R and SAP aATP helps the Group achieve greater forecasting accuracy, optimize the replenishment process in stores and improve its overall supply chain efficiency. It also runs SAP SuccessFactors solutions to manage its core HR and payroll functions, recruit, onboard, and retain talent, and help deliver outstanding employee experiences.

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