A recent study by Mozilla, in collaboration with Finland-based disinformation research firm CheckFirst, has revealed that tech giants such as Apple, Google, Meta, TikTok, and X, despite maintaining searchable public ad libraries, fail to provide meaningful data. This data is crucial for users, journalists, and advocates to monitor scams and disinformation effectively, especially as the 2024 presidential election approaches.
"X, formerly Twitter, was notably the poorest performer regarding data accessibility and search capabilities."X’s transparency tools are an utter disappointment," explained Pershan. Ad transparency refers to the degree to which companies reveal information about the advertisements they serve, particularly on digital platforms.