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Tractor Supply Company eliminates DEI roles and goals following conservative criticism

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American retailer Tractor Supply Company has eliminated its diversity, equity and inclusion roles and goals following weeks of conservative criticism online. The home improvement and agriculture chain released a statement Thursday addressing the criticism and announcing the change. 'We have heard from customers that we have disappointed them,' read the statement posted on X. 'We have taken this feedback to heart.

' This move comes after weeks of criticism spearheaded by Robby Starbuck, a producer and director turned conservative political commentator. Starbuck took aim at the Tractor Supply Company's initiatives to prioritize diversity, equity and inclusion, saying that they are 'putting more of a focus on race that divides us.

 

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