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The Pre-Roll Market: Current Trends

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The sales figures from top markets like California and Michigan highlight the potential for continued expansion in newer markets.

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Michigan, with a population of around 10 million — less than a third of California’s — has emerged as the second-largest pre-roll market. It is hitting its stride as a major cannabis market andfor the first four months of 2024, a 21 percent increase in sales from the same time period in 2023. Michigan’s pre-roll sales have grown at a faster pace, exceeding $555.5 million in the 12-month span from April 2023 to April 2024. The state saw a remarkable 44.

 

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