Sustainable diapers brand Kudos is set to launch in 375 Target stores nationwide as it looks to disrupt the legacy consumer products industry.
Plus, they're not as breathable as other materials, which could make incidents like diaper rashes more common.developed a sustainable diaper that uses some plastic, but is 100% lined with cotton and incorporates other degradable materials like sugarcane and trees, she tells CNBC. After three years of research and development, Saigal developed a diaper that can absorb far more fluid than competitors like Pampers Pure Protection, Huggies Special Delivery andA spokesperson for Kimberly-Clark, which owns Huggies, told CNBC it could not comment because it had not seen the study conducted by Diaper Testing International.
"For a company like P&G to do this, you're talking … hundreds of millions of dollars in order to reconfigure their equipment to be able to do it … it's really hard with their existing supply chains to be able to allow natural materials to actually work in their current process," said Saigal, who worked for P&G as a design and manufacturing engineer after graduating from MIT.
Hello Bello, a hypoallergenic, sustainable diaper brand founded by celebrity couple Kristen Bell and Dax Shepard, filed for bankruptcy in October as it struggled to develop its supply chain after it began selling in retailers like