From Shanghai to Shenzhen, and even in second-tier cities like Dalian, Ningbo, Haining and Zhuzhou, fashion exhibitions are spreading throughout. Those taking part include international luxury brands; a range of supply chain companies for apparel, footwear and accessories, and numerous industrial clusters.
“Hardship” and “intense competition” have become bywords throughout the industry. At present, with the undeniable trend of declining consumption and a slowing economy, local governments and garment associations are working together to set the stage for a variety of fashion shows, which in August popped up in a variety of places.
In Shanghai, from Aug. 27 to 29, the National Exhibition and Convention Center hosted Intertextile Shanghai apparel fabrics-China International Trade Fair for Apparel Fabrics and Accessories, CHIC-China International Fashion Fair , Yarnexpo and PH Value International Knitting Expo. But since textiles and apparel are well-established industries, what kind of signal is being sent by all the trade shows being held this month and scheduled for the months ahead?
During the two sessions of the National People’s Congress earlier this year, “the MICE economy” was an often-used phrase in the work reports of local governments. And on July 28, Premier Li Qiang of the State Council and Prime Minister Giorgia Meloni of Italy signed the “Action Plan for Strengthening the Comprehensive Strategic Partnership ” during a meeting in Beijing.
The MICE economy can indeed drive the development of industries such as tourism, lodging, catering, logistics, infrastructure, transportation, construction, commerce and human resources, playing a role in the economic development of cities. However, the greater impact of professional exhibitions still occurs within the industry itself.& Wonders” Haute Horlogerie exhibition as an example.