Chinese brands turning to global markets for growth have a major advantage over the first wave of Asian businesses that went global: a large ethnic Chinese diaspora.
BEIJING — Chinese brands turning to global markets for growth have a major advantage over the first wave of Asian businesses that went global: a large ethnic Chinese diaspora. living in the country as of 2023, according to data from the U.S. Census Bureau. And in the Asian nation of Singapore, population 5.92 million, ethnic Chinese accounted for 74% of the total,
All 16 of the Japanese companies in the fast-moving consumer goods segment earned at least 10% in revenue from international markets, with five generating more than half of their sales overseas. The four South Korean companies in the segment made 10% to 50% of their revenue abroad.