will adjust its dates to take seasonal spots at “the start of summer” and December. The show, which launched in 2016, showcases pre-collections from independent brands.The two announcements mark the first steps in a strategic shift under Florence Rousson, who took over the trade fairs as the general manager of organizer GL Events fashion division in March.
It also spent 2 million euros during the last edition to bring big brands to the fair by sponsoring airfare, transport and hotel accommodations for about 250 buyers from around the world. “To actively help shape a new era for the fashion industry as it develops new models driven by the challenges of sustainable transformation, technological innovation, changing consumer habits, economic development issues and more, the fashion division of the GL events group is rethinking its event formats, positionings and calendars to reflect these rapid industry transformations, and thus roll out the right offer, at the right time, in the right places,” the company added in a statement.