The country’s beaches have continued to captivate travelers, with two sites making the list of top 50 beaches worldwide in 2024, and the iconic Hidden Beach of El Nido, Palawan earning a coveted spot in the Hall of Fame. Additionally, the Philippines was named the “Best Cruise Destination in Asia 2023” by the World Cruise Awards, showcasing the country’s appeal as a premier travel destination.
The Philippine Hotel Owners Association’s first Philippine Accommodation Pipeline 2024 Report, in partnership with Leechiu Property Consultants , paints a promising picture, with a whopping P250 billion in private sector investments set to create 55,000 direct hotel jobs over the next four to five years. This surge in accommodation developments, spanning 158 projects with 40,084 room keys, is a testament to the confidence investors have in the Philippines’ tourism future.
The report’s findings further highlight the uneven distribution of these developments, with Luzon leading the pack in new accommodations and room keys, followed by the Visayas and Mindanao. This disparity calls for a more balanced and strategic approach to infrastructure investment, ensuring that tourism benefits are distributed equitably across the archipelago.