The NCAA changed its rules in 2021 to allow athletes to make money through sponsorship and endorsement deals after fighting against it for decades.Former USC football star Reggie Bush has filed a lawsuit against his school, the NCAA and the Pac-12 in a bid to recoup money made on his name, image and likeness during his career with the Trojans two decades ago.
Bush forfeited his Heisman in 2010 after USC was hit with massive sanctions partly related to Bush’s dealings with two aspiring sports marketers. Theand returned the trophy to Bush, citing fundamental changes in the structure of college athletics over the past 14 years.Former USC football star Reggie Bush spoke out Thursday after his 2005 Heisman Memorial Trophy was reinstated.
“We appreciate that the new administration at USC is trying to pick up the pieces of the former administrations’ unjust and improper handling of Reggie Bush," Levi McCathern, the attorney also handling Bush's separate lawsuit against the NCAA."However, the delay in fixing this speaks volumes.”